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The work is everywhere. The record of it is not.
Hatch was built by Imran Syed. At Oracle Marketing Cloud he ran global expert services, transformation, and advisory. Later, while he was selling Instapage, he had to run three reductions in force. He had very little data to help him make those calls, and good people left too. That missing data is the reason Hatch exists, and it is the same reason he gives prospects and investors today. Companies cannot see their own work clearly enough to know who is carrying it, so the decisions that matter most get made on instinct. Hatch gives founders and finance the record instead.
Companies cannot see their own work clearly enough to know who is carrying it. Now that agents do part of it, they can see even less. Hatch reads the work happening across the tools a company already uses and shows who is performing, where capacity sits, and what the agent layer is actually returning.
The short version, in six steps.
Oracle, then Instapage
Imran Syed ran global expert services, transformation, and advisory at Oracle Marketing Cloud, then moved to Instapage.
Three RIFs, very little data
While he was selling Instapage he had to run three reductions in force. He had very little data to help him make those calls, and good people left too.
Read the research first
Nine peer-reviewed meta-analyses, 2,200 behavioral profiles and eight behavioral dimensions became the base Hatch measures against.
The actual problem
It was never motivation. Companies cannot see their own work clearly enough to know who is carrying it.
Then the agents arrived
Part of the work moved to the agent layer and the view got worse. The invoice is itemised. The return is not.
Hatch today
Hatch reads work across the tools a company already runs and reports on people and agents in the same view. SOC 2 Type II certified, and customer data is never used to train models.
Three rules we still follow.
Signals, not opinions
Every dimension Hatch reports traces back to the research base: nine peer-reviewed meta-analyses, 2,200 behavioral profiles, eight behavioral dimensions. If a signal cannot be traced, it does not ship.
People and agents, one view
Measuring the human half and guessing at the agent half produces a number nobody can act on. Hatch reports both in the same view, or it is not worth reading.
Your data stays yours
Hatch is SOC 2 Type II certified and customer data is never used to train models. Founders and CFOs ask this first, and the answer does not change by deal size.
Where our funding comes from, and who we build alongside.
Hatch is a Techstars NYC company, and Deel Ventures is an investor. Google is a top-tier AI Startup partner and Anthropic is an AI partner. Neither Google nor Anthropic has invested in Hatch.
Find out what you actually have.
Thirty days, one named engineer, and a readout of what your team and your agents actually produced. $2,500, credited in full against your first year.